Case Study: Countdown NZ – Boosting Sales & Transforming Categories

150

Stores involved

100%

Completed on time and in full

10-50%

Sales growth across target categories

The Challenge

Countdown NZ needed to increase sales and improve product presentation across categories in 150 stores. With a tight 3-week deadline and the disruption of COVID lockdowns, they sought The Engagement Group for our proven expertise in planogram relays and category optimisation.

What Our Client Said

“I have had the pleasure of working with Rod and Denise from Engagement Group now for the past two months … the team completed two main relays in 150 Countdown stores. This project had a deadline of three weeks to complete all throughout New Zealand, which they completed ahead of schedule despite the COVID lockdown.”

– Hilda Kerwin, Category Manager, Countdown NZ

Our Approach

The Engagement Group jumped in with efficiency, optimising category layouts and stock availability across multiple suppliers. From toys to underwear, we drove product visibility and ensured clear pricing on clearance items. We met our tight timeline, delivering 100% of relays on time and in full.

The Results

Countdown soon recorded 10% to 50% growth across the target categories after our merchandising intervention, compared with the previous year’s corresponding quarters. 

There was a visible improvement in customer-ready standards and, as a consequence, customers became more aware of the categories. The general merchandise product sales results caught the attention of Countdown leadership. Our team completed 100% of its relays on time and in full, and all our reports were done on time.

Conclusion

By executing precise planogram relays and optimizing product placement, The Engagement Group delivered measurable results for Countdown NZ. Increased sales and improved store standards not only met but exceeded expectations—proving our ability to deliver even in the most challenging retail environments.