About Us

Engagement Group, proudly New Zealand owned and operated since 2004, was founded with a vision to revolutionise brand-customer connections in the retail environment.

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Amex logo
Max Foods logo
Warehouse logo
Brita logo
Cobram logo
Planet Fun logo
HP logo
Fuji logo
Amex logo
Max Foods logo
Warehouse logo
Brita logo
Cobram logo
Planet Fun logo
HP logo
Fuji logo

Nationwide Retail Coverage Since 2004

With decades of hands-on experience across the retail landscape, our extensive and capable team serves every corner of New Zealand, from Invercargill to Kaitaia.

Our mission is to drive brand success through innovative solutions, combining local expertise with advanced digital reporting and data capture.

Committed to excellence, integrity, and strong communication, we provide a personal touch in a world dominated by AI and social media.

Whether it’s sales, product launches, or remedial campaigns, our highly trained team is passionate about telling your brand’s story and building meaningful connections. Join us on our journey to elevate brands and create lasting impacts in the retail world.

Worker in a shop

Our Team

Rod Smith

Managing Director

Rod has led our merchandising company with a team of over 150 for more than 20 years and supported over 30 client partners. He has 10 years of store management experience at The Warehouse, which reinforces his relevant experience for the retail trade.

Steve Wright

Executive Chairman

Steve has over 30 years’ retail and publishing experience in New Zealand and Australia. He created a logistics company, Complete Entertainment Services (CES), which he sold to The Warehouse Group in 2013. He is a founding Director of The Engagement Group.

Denise Mallard

National Operations Manager

Denise has a solid background in retail management and operations spanning more than 30 years. She has been with Engagement Group and its other companies for 15 years, first as a senior account manager and now national operations manager heading the general merchandising team in all aspects of the business. Denise has a background in the entertainment and fashion industries, with experience both in New Zealand and Australian markets.

Margie Butterworth

Key Account & Business Development Manager

Margie is an experienced business development, sales, and marketing professional with over 25 years driving growth across diverse sectors, including FMCG and Hardware. She has a proven ability in strategic planning, building brands, launching new initiatives, achieving sales targets, and cultivating collaborative relationships.

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