Case Study: Ocean Blue – Award-Winning Execution in Retail

Award Winning

Countdown Meat & Seafood Supplier of the Year 2022

Enhanced Reporting

Delivered Real-Time Insights

Category Leader

Stronger Brand Presence in Coutdown Stores

The Challenge

Ocean Blue, a premium salmon brand under MaxFoods New Zealand, needed to ensure outstanding in-store execution to drive sales and maintain product excellence. With strong competition in the fresh food category, achieving high merchandising standards was essential to standing out in the market.

What Our Client Said

“Engagement Group are committed to achieving in-store executional excellence with our Ocean Blue Salmon range. They are an engaged field team, with a detailed and reliable reporting structure. Their work in 2022 has been a significant contributor to MaxFoods New Zealand winning Countdown Meat and Seafood Supplier of the Year 2022.”

— Janine Wilson, National Business Manager, New Zealand

Our Approach

Engagement Group partnered with Ocean Blue to ensure flawless execution across Countdown stores. Our dedicated field marketing team focused on maintaining optimal stock levels, ensuring correct product placement, and providing detailed reporting to track performance. By working closely with store teams, we maximised visibility and freshness, reinforcing Ocean Blue’s premium positioning.

The Results

Ocean Blue’s outstanding in-store presence played a key role in MaxFoods New Zealand being awarded Countdown Meat & Seafood Supplier of the Year 2022. The Engagement Group’s consistent execution and rigorous attention to detail ensured Ocean Blue remained a standout brand in the fresh seafood category.

Conclusion

This case study highlights how precision merchandising and a committed field team can make a tangible impact on brand success. By delivering retail execution at the highest standard, Engagement Group helped Ocean Blue secure industry recognition and drive continued success in Countdown NZ stores.