Case Study: Poco Vino’s Bright New Arrival in New Zealand

With its playful branding and innovative single-serve bottles, Poco Vino’s arrival needed to stand out in-store while communicating quality and accessibility.To achieve this, EuroVintage partnered with Engagement Group (EG) to coordinate a nationwide merchandising rollout across key wine retailers.

Each store received a suite of branded display materials alongside initial stock deliveries, including fridge units, counter displays, free-standing display units (FSDUs), and shelf packs. 

EG’s merchandising team worked closely with EuroVintage account managers to ensure every display was correctly assembled and stocked. The process involved careful attention to detail: arranging varietals from top to bottom in a visually appealing order: Rosé, Pinot Grigio, Chardonnay, Pinot Noir, Sauv Blanc, and Shiraz, while maintaining uniformity across all locations.

The displays’ vibrant colour coding and compact bottle design brought immediate shelf appeal. EG’s merchandisers ensured each store’s setup aligned with Poco Vino’s playful aesthetic, “A Little Wine”, while remaining functional for both chilled and ambient environments. Their on-site coordination also ensured the brand message was consistently executed: approachable, fresh, and fun.

This collaboration between EuroVintage and Engagement Group exemplified the power of consistent, professional merchandising in building early-stage brand recognition and trust. For new entrants like Poco Vino, first impressions are crucial. Clean, well-stocked, and thoughtfully arranged displays helped position the brand as both contemporary and dependable, a product shoppers could instantly understand and enjoy.

Within weeks of rollout, stores reported strong curiosity and engagement, driven by the distinct packaging and engaging point-of-sale presence. Beyond sales, the campaign reinforced Poco Vino’s personality and introduced New Zealand shoppers to a new, convenient way to enjoy quality wine — one “little” bottle at a time.

Key Takeaway: 

Great merchandising doesn’t just make products look good, it gives new brands the confidence and visibility to thrive in competitive retail environments. Through precision, creativity, and coordination, Engagement Group helped Poco Vino make a memorable entrance into the New Zealand market.