Vanessa Black, Campaign Co-ordinator, Engagement Group
Sunkist wanted to show New Zealand shoppers the quality of their citrus range.
Campaign Results:
Objectives:
- Raise shopper awareness of the Sunkist brand
- Increase customer product knowledge across the Sunkist Citrus range
- Encourage shoppers to purchase Sunkist Citrus Fruit on the day
- Give away all Sunkist branded items to increase customer retention and satisfaction
Results:
135
In-store sessions nationwide
22,068
Shoppers engaged
25,897
Units of Sunkist fruit sold
What was the measurable outcome the client was hoping for?
- A fun, engaging, energetic campaign that customers will always remember
- Increased purchases of Sunkist range
- Customers purchasing more of the niche varieties such as tangelos/grapefruit
How did EG propose to achieve the objective?
To achieve the campaign objectives for the client, Engagement Group provided friendly, smiling, energetic staff to engage with customers, offering lots of product to sample and educating customers on the different products and each of their benefits.
What were the tangible results?
- 135 Sessions were executed across individual New World stores in NZ.
- 22,068 shoppers were spoken to over the course of the campaign, out of these 14,932 went on to be have a sample of fruit-which is a very good – a 67% interruption rate.
- Over the course of the campaign approx. 25,897 units of Sunkist Citrus Fruit were sold.
- Average sales per store was 215.1 units across the range of Sunkist fruit.
Back to Case Studies.