The Blog
Case Study: Countdown NZ – Boosting Sales & Transforming Categories
The Engagement Group optimised sales and presentation for Countdown NZ, delivering on time despite challenges.
The Step-by-Step Guide to a Successful Retail Product Launch in New Zealand
Launching a product into New Zealand’s retail market is no walk in the park, but with the right strategy and execution, you can achieve a successful retail product launch.
Mastering Field Marketing: Effective Strategies for Real-World Impact
Field marketing encompasses a range of in-person marketing strategies designed to bring a brand directly in front of its target market.
Stock Replenishment: Why It Matters & How to Get It Right
Stock replenishment is the process of ensuring that a business maintains optimal stock levels to meet customer demand effectively.
What Is a Retail Brand Ambassador? A Comprehensive Guide
In today’s competitive retail landscape, companies are constantly seeking innovative ways to connect with customers and enhance their brand presence.
What is Merchandising? A Comprehensive Guide for Brands
Merchandising is the strategic process of promoting and selling products in a retail setting to enhance sales and engage customers.